Hello! I'm Cindy
I'm a marketing, communications and investor relations professional having worked nine years in NYC, and experience with Fortune 500 publicly listed companies on both the NYSE and the Nasdaq. Industries include commercial real estate, data information and intelligence, and global retail.
Professional Accomplishments
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Instrumental at increasing stock price by 80 percent within first nine months as Director of Investor Relations with First Advantage.
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Developed a digital shareholder access platform for a $100 million private placement fund.
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Developed communication strategies for the disposition of three public REITs with assets totaling more than $5 billion.
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Increased sell-side analysts coverage from six to eight for Nasdaq-listed public company.
Cindy Williams Etheredge
INVESTOR RELATIONS | MARKETING & COMMUNICATIONS
Phone:
813-480-8084
Email:
Every organization has a voice, what is your company saying?
EXPERIENCE SUMMARY
2017 - Present
Investor Relations and Corporate Finance
Lakeland, FL
2014-2017
Director Investor Communications
Orlando, FL
2010-2014
Marketing & Licensing Manager
Edgefield, SC
2005-2009
Director Investor Relations
Tampa, FL
Mainstay Financial Services
Oversee private equity investor relations for senior housing based commercial real estate company.
CNL Financial Group
Lead the planning and development of communication strategies for real estate investment trusts (REITs), and private placement funds. Ensure overall planning and execution of annual reports, quarterly earnings, presentations, and maintenance of company websites.
NWTF
Developed and executed multi-channel marketing initiatives for $50 million conservation nonprofit. Identified and communicated emerging trends and key market opportunities for corporate affinity and licensing partners, e-commerce, and national retail program.
First Advantage Corporation
Designed and implemented a comprehensive investor relations and financial marketing and communications strategy for a $1 billion data intelligence corporation. Strategic advisor to senior management and the board of directors. Responsible for managing the flow of information between the company, shareholders, and the financial community.
EDUCATION
MBA
UNIVERSITY OF TAMPA
BA, ACCOUNTING
KEAN UNIVERSITY
BS, BUSINESS ADMINISTRATION
LIMESTONE COLLEGE
MEMBER ORGANIZATIONS
SKILLS
INVESTOR RELATIONS
Competitive Analysis
Earnings/Call Scripts
Fact Sheets/Brochures/Press Releases
Pitch Decks
Private Equity IR
Analyst Relations
Executive Communications
Annual Report Development
DIGITAL MARKETING
CRM
Website Audit/Updates
SEO
GoogleAds Certified
Content Creation
Email Marketing
Social Media
Analytics
Hubspot
EXPERTISE
FINANCIAL CONTENT WRITER
Draft financial materials and provide strategic content thinking for a multi-channel suite of products, inclusive of print and digital. Business/financial content knowledge.
COMPETITIVE ANALYSIS
Ability to perform comprehensive competitive analysis including financial metrics and differentiation, company ownership analysis and market/industry analysis.
START-UP COMPANIES
Assist with PPM development
ANNUAL REPORT DEVELOPMENT
Concept development, design and print oversight.
DIGITAL MARKETING
E-Mail Campaign Development
Website Audits / Updates
GoogleAds
Google Analytics
CLIENTS
