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Hello! I'm Cindy

I'm a marketing, communications and investor relations professional having worked nine years in NYC, and experience with Fortune 500 publicly listed companies on both the NYSE and the Nasdaq. Industries include commercial real estate, data information and intelligence, and global retail.

Professional Accomplishments

  • Instrumental at increasing stock price by 80 percent within first nine months as Director of Investor Relations with First Advantage.

  • Developed a digital shareholder access platform for a $100 million private placement fund.

  • Developed communication strategies for the disposition of three public REITs with assets totaling more than $5 billion.

  • Increased sell-side analysts coverage from six to eight for Nasdaq-listed public company.

Cindy BW.jpg

Cindy Williams Etheredge


INVESTOR RELATIONS | MARKETING & COMMUNICATIONS
Phone:

813-480-8084

 

Email:

MasterfulVoice@Gmail.com

Every organization has a voice, what is your company saying?

EXPERIENCE SUMMARY
 
2017 - Present

Investor Relations and Corporate Finance
Lakeland, FL

2014-2017

Director Investor Communications

Orlando, FL

2010-2014

Marketing & Licensing Manager

Edgefield, SC

2005-2009

Director Investor Relations

Tampa, FL

Mainstay Financial Services

Oversee private equity investor relations for senior housing based commercial real estate company. 

CNL Financial Group

Lead the planning and development of communication strategies for real estate investment trusts (REITs), and private placement funds. Ensure overall planning and execution of annual reports, quarterly earnings,  presentations, and maintenance of company websites.

NWTF

Developed and executed multi-channel marketing initiatives for $50 million conservation nonprofit. Identified and communicated emerging trends and key market opportunities for corporate affinity and licensing partners, e-commerce, and national retail program.

First Advantage Corporation

Designed and implemented a comprehensive investor relations and financial marketing and communications strategy for a $1 billion data intelligence corporation. Strategic advisor to senior management and the board of directors. Responsible for managing the flow of information between the company, shareholders, and the financial community.

EDUCATION
 
MBA

UNIVERSITY OF TAMPA

BA, ACCOUNTING

KEAN UNIVERSITY

BS, BUSINESS ADMINISTRATION

LIMESTONE COLLEGE

MEMBER ORGANIZATIONS
 
SKILLS
 

INVESTOR RELATIONS

Competitive Analysis

Earnings/Call Scripts

Fact Sheets/Brochures/Press Releases

Pitch Decks

Private Equity IR

Analyst Relations

Executive Communications

Annual Report Development

DIGITAL MARKETING

CRM

Website Audit/Updates

SEO
GoogleAds Certified

Content Creation

Email Marketing

Social Media

Analytics
Hubspot

EXPERTISE
 
FINANCIAL CONTENT WRITER

Draft financial materials and provide strategic content thinking for a  multi-channel suite of products, inclusive of  print and digital. Business/financial content knowledge.

COMPETITIVE ANALYSIS

Ability to perform comprehensive competitive analysis including financial metrics and differentiation, company ownership analysis and market/industry analysis.

START-UP COMPANIES

Assist with PPM development

ANNUAL REPORT DEVELOPMENT

Concept development, design and print oversight.

DIGITAL MARKETING

E-Mail Campaign Development

Website Audits / Updates

GoogleAds

Google Analytics

 
CLIENTS